Our Favorites

Meet Our Founder: Gabi

Hi, I'm Gabi! I was born and raised in Alexander City, Alabama, in the Parrish Hills neighborhood, and currently live in Birmingham, where I work as a utilities consultant.

Whether it's a dinner date, girls' night out, a wedding, brunch, or a weekend getaway, I'm always looking for the perfect outfit. I truly believe that when you feel confident in what you're wearing, it shows. If I don't love what I'm wearing, I'm probably not leaving the house! My goal is to help women find pieces that make them feel beautiful, confident, and excited to get dressed.

Together Karlie & I bring a mix of fashion that has something for every woman and every occasion.

When I'm not working or curating collections for the boutique, you'll find me spending time with the people (and dog) I love most & making memories.

Opening this boutique with my best friend, Karlie, is a dream come true, and I can't wait to help you find your next favorite outfit.

Meet Our Founder: Karlie

I was born and raised in Alexander City, growing up in the Parrish Hills neighborhood, and I’m proud to still call it home. I’m 25 years old, a licensed REALTOR®, a wife, and a proud dog mom to our two fur babies.

Fashion has always been something I love, but comfort will always come first. If an outfit isn’t comfortable, chances are I’m not wearing it! I love finding pieces that make you feel confident without sacrificing comfort, and that’s exactly what I hope you’ll find at Parrish Boutique.

Gabi and I balance each other perfectly. Gabi loves bold trends and fashion-forward looks, while I lean toward classic, comfortable pieces that fit seamlessly into your everyday wardrobe.

Most weekends, you’ll find me hopping from bridal showers and baby showers to birthday parties and weddings which means I’m constantly on the hunt for cute outfits for every occasion (and, of course, I never pass up a good shopping trip!). That inspiration is a big part of why we started Parrish Boutique. We wanted to create a place where women can find stylish, comfortable pieces they’ll reach for time and time again.